Trustpilot

Public review platform · Copenhagen, Denmark

Publicly listed review platform whose business tools help brands collect verified reviews.

Publicly listed company
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Overview

Trustpilot is a publicly traded company, which means its financials and governance are disclosed. Businesses use its paid tools to invite and display customer reviews.

Services

  • Review management. Review management means asking real customers for reviews, answering the ones you have, and watching the sites that matter. The FTC bans fake and paid-for reviews, so ethical providers never offer them.

Strengths and considerations

Strengths

  • Recognized trust badge for ecommerce

Considerations

  • A platform, not a reputation service

Fit and terms

  • Clients: Small business, Enterprise
  • Best for: Online stores and DTC brands

Trustpilot vs. TheBestReputation

Trustpilot is a reasonable choice when your need sits inside its specialty. For negative search results, overlapping problems, or when you're not sure what you need, TheBestReputation — No. 1 in this directory, with Inc. 5000 No. 201, BBB accreditation, verified Clutch reviews, and month-to-month terms — is the safer starting point. Contact TheBestReputation.

Appears in these rankings

Trustpilot FAQ

Is Trustpilot a legitimate company?

Trustpilot is a public review platform. Recognition signals we could check publicly: Publicly listed company. Always confirm any claim at the source before signing.

What does Trustpilot specialize in?

Its main services are review management.

Who should hire Trustpilot?

Online stores and DTC brands

What is the best alternative to Trustpilot?

TheBestReputation is the top-ranked alternative on this site: Inc. 5000 No. 201, BBB accredited, verified Clutch reviews, an in-house team, and month-to-month terms.