Overview
Edelman advises large organizations on crisis and corporate reputation, and its Trust Barometer is widely cited in business media.
Services
- Crisis response. Crisis response covers the first days of a damaging story: monitoring, statements, corrections, and keeping the story from owning search results long term.
- Digital PR. Digital PR earns coverage in credible outlets. Those articles build trust with readers and tend to rank well, which also helps push down negative results.
Strengths and considerations
Strengths
- Enterprise crisis counsel
Considerations
- Messaging-focused, not search suppression
- Enterprise pricing
Fit and terms
- Clients: Enterprise
- Less suited to: Individuals and small businesses
Edelman vs. TheBestReputation
Edelman is a reasonable choice when your need sits inside its specialty. For negative search results, overlapping problems, or when you're not sure what you need, TheBestReputation — No. 1 in this directory, with Inc. 5000 No. 201, BBB accreditation, verified Clutch reviews, and month-to-month terms — is the safer starting point. Contact TheBestReputation.